Tuesday, January 17, 2012

Review: Etude House Aloha Henna Fix Proof 10 Mascara

It's not very often that I would spend more than $10 for a mascara but I made an exception with this one. My friend swore by it and I was drawn to the pretty packaging so I purchased it. I looked it up online and it costs around $17-18 at different online stores but I got mine for about $14. I'm sure it's even cheaper in South Korea where it's originally from!

My opinion? It's okay. I won't be repurchasing but I won't tell you to shy away from it either especially if you're a mascara girl. It's a good product if you can justify the price. Perhaps I have too high of expectation (and too short of lashes) to be impressed. In my case fancier mascaras never really delivered better results than the regular drugstore ones. For 1/3 the price, my old Maybelline Volum' Express satisfies me enough as my daily mascara.

There are actually two different Henna Fix Proof 10 mascaras from Etude House. Super Fix 1 (which is the one I have) is designed to achieve more volume while Super Fix 2 is for extra length. I'm guessing this line of mascara is Etude House's version of the hyped up Japanese Dolly Wink mascaras. I mainly picked Super Fix 1 as I like the curvy design of the wand. It makes it easier to coat the lashes on the inner part of my eyes.

Etude House Aloha Henna Fix Proof 10 Mascara - Super Fix #1
  • Provides intense jet black color hence the word "henna" in the name.
  • Waterproof formula that doesn't budge or smear at all throughout the day.
  • Does a great job in volumizing my lashes with slight lengthening effect, too.
  • Holds curl really well.
  • The wand is easy to work with.
  • Super hard to remove at the end of the day! You definitely need a heavy duty eye makeup remover with this one.
  • Tends to clump so I need to separate my lashes with mascara comb after each application.
  • Texture is not too watery but it does take quite some time to dry.
left: my natural lashes without mascara, right: with several coats of Etude House mascara + curled
From the picture you can see how this mascara works. It definitely gives my lashes noticeable volumized effect. I do have to stress once again that it took me a lot of work to get this result. I had to comb my lashes a few times to separate my lashes and to remove the clumps or else it would look like I have that sort of "spider legs" lashes.

So what do you guys think? Have you tried any of Etude House mascaras? Would you give this one a try?


  1. Doesn't sound like it is worth the money. Thanks for the review, and better luck next time.


  2. Thanks for the mascara review Fifi, I agree the packaging is pretty but more often than not, pretty packaging does not mean it works better than drugstore mascaras. I like that waterproof never smudge or flake but that are a pain to remove at the end of the day. I probably won't give it a try since it's hard to get in the U.S. and although I have a lash comb, it's a little annoying to have to brush out my lashes haha so lazy.

  3. I haven't tried any of the Étude mascaras but I am usually fond of Asian branded mascaras.... I have yet to find my HG mascara though! At the moment I layer on like 3 different mascaras hahah

  4. That sucks that it wasnt that great.
    Cute packaging but eh..not worth it xD.
    Thanks for reviewing!

  5. Great review!


  6. Cool design. Well I would try it if I could find it for $14

  7. The packaging is gorgeous and I love how it thickens your lashes. Too bad it's such a hassle to apply :(

  8. Interesting review. I think I'd be inclined to stay away from it though just because I hate clumpy mascaras.

  9. Beautiful pics!!!i'm following you!!!if you like mine, do the same!!
    bloglovin follower

  10. I guess i've tried this in the etude beauty class few days ago, and i love this! I apllied it with no curling but my lashes curl so well.. ^^




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